Lawyers often write articles and blogs as if their audience consists exclusively of other lawyers. As this is rarely the case, it’s a big mistake. But it can easily be avoided.

Writing articles and case studies has become an integral part of most lawyers’ day-to-day roles. Sadly, when writing non-legal content, many lawyers struggle to make their articles easy to read and lapse into jargon and legalese. This article sets out five ways lawyers can make their content more readable.

I’m starting the year with a plea to lovers of clichés, jargon and corporate gibberish. Punch the puppy, now.

Few law firms have a writing style guide even though they make their living from the use of words. I think they should.

Email newsletters are one of the best ways for law firms to keep in touch with their clients.

I had a great response to my recent blog post, ‘The big problem with law firm websites’, and thank you to everyone who came back to me with comments.

One point that struck a nerve was the suggestion that many law firm websites fall down because they fail to create an emotional connection with the reader. This is true of much of the rest of their content marketing too.

For reasons that will be of no interest to you at all, law firm websites have been much on my mind the past few weeks. So much so that I decided to carry out a survey into them.

Some people love them, some people hate them but there’s no doubt they are addictive – listicles. You know the type of thing:

·       6 ways fingernails are a window into your health

·       The 8 most common investment mistakes

In my last blog I talked about the fact that you can’t just copy images off the Internet and use them on your blog or newsletter. If you do, you risk being sued for damages. 

But there are alternatives. Here are 5 tips for getting images for your blog, website or newsletter without falling foul of the law.