Content, Content marketing, Editing Simon Manuel Content, Content marketing, Editing Simon Manuel

5 ways lawyers can make their articles and case studies more readable

Writing articles and case studies has become an integral part of most lawyers’ day-to-day roles. Sadly, when writing non-legal content, many lawyers struggle to make their articles easy to read and lapse into jargon and legalese. This article sets out five ways lawyers can make their content more readable.

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Think more like magazines – article in PM Magazine

I wrote an article for PM Magazine about what professional services firms can learn from magazines when it comes to producing content . The article was inspired to some extent by my experience working as a journalist at Haymarket and, in fact, there is a quote from Haymarket’s Simon Kanter in the article. You can read the article below.

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Article in PM Magazine

In a recent article I wrote for PM Magazine, I looked at what's wrong with law firm websites and the lessons that can be learnt by all professional services firms.

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Print is dead. Or is it?

Print is dead. Or so everyone says. If you hear something enough times you start to believe it.

Last week I discovered Noble Rot magazine and it made me question whether there’s life in the old dog after all.

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Content, Content marketing Simon Manuel Content, Content marketing Simon Manuel

Why law firms are missing out on winning new business

I had a great response to my recent blog post, ‘The big problem with law firm websites’, and thank you to everyone who came back to me with comments.

One point that struck a nerve was the suggestion that many law firm websites fall down because they fail to create an emotional connection with the reader. This is true of much of the rest of their content marketing too.

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