Content
Content
Why your content matters
How you communicate with your clients and the outside world is important. We believe professional firms and businesses owe it to themselves to explain their expertise and what they offer in the best possible way.
All businesses, especially professional firms, live or die by their reputation. We can help your business produce content on your website and in blogs, news articles and other publications that shows your expertise and builds your reputation. By doing so, you will set yourself apart from your competition and stay front of mind with clients and potential clients.
Our content and copywriting services include content marketing (article and blog writing, editing, website content, ghosting articles, white papers and reports), branding and marketing collateral (such as brochures and presentations), designing and building websites, and managing Adwords accounts and SEO.
We also produce customer magazines. These have exploded in popularity over the past few years. Delivering interesting, relevant content for free to your audience is a fantastic way to promote your brand. These publications are increasingly popular with estate agents but they work for any organisation.
How to produce a content strategy
Many businesses fail to produce good content and as a result are damaging their credibility and allowing their competitors to gain an advantage. One of the things we hear most often when we work with new clients is that they don't know where to start.
There are so many channels in which to spread your message, how do you know which one is the right one? We run content strategy workshops that help you clarify what your brand represents, what message or story you want to project and how best to do it. This can include:
creating customer personas
developing content calendars
brainstorming content ideas.We have particular experience in producing brochures for the sale of residential property and work with a number of developers and property agents.
Testimonials
“Simon's insight into the property world combined with his journalistic writing style has been invaluable. He is great to work with and I cannot recommend him highly enough."
Director of leading firm of central London estate agents
"Simon Manuel has been integral to the success of our content marketing strategy. Prior to working together with Simon, our efforts were sporadic and gleaned limited results. Simon changed all that. Advising on everything from the type of content we are creating to how we utilise that content Simon has added value at every level. Simon and the team at Ink & Dots makes the whole process feel effortless. The effectiveness of Simon's work has motivated us to create even more content. Working with Simon has been a very good decision for us."
Director of video marketing company
“Simon at Ink & Dots was very easy to work with, has a friendly and no-nonsense approach, and is always full of original and helpful suggestions. He encouraged us to take a fresh and interesting approach to the content of our site (which in the legal industry is a challenge!) to make sure our website gives the best account of the firm. In addition to the copywriting work, Simon provided invaluable feedback on the other elements of the website and on various aspects of our firm’s re-brand. We have ended up with a website that we are proud of as a firm and Simon’s work and input was a major factor in that.”
Partner in leading London law firm