Brochure for Rays of Sunshine

The Brief

Rays of Sunshine is a wonderful charity that grants wishes to children in the UK with life-threatening or serious illnesses. Initially, they asked us to produce a brief annual report document that they could show to potential corporate partners. It soon became clear that what they really wanted was a full brochure that showed everything the charity did.

Even though this was primarily a “corporate” brochure, we were keen to make sure that as many pages as possible included details of wishes granted by the charity. It was important to put across the incredibly difference the charity makes to the lives of so many children and their families. To do this we used detailed case studies and pictures of wish children with detailed captions.

The Result

The final document was a 24-page full-colour A4 brochure. It included a summary of the work the charity does, details of wishes granted over the previous year, a financial overview and calls to action for corporate partners, individuals and volunteers. You can see the brochure here.

Testimonial

“Ink & Dots produced our first ever Annual Report document. This was no small undertaking but they made the process as painless as possible and helped produce a publication that we are all hugely proud of. We have worked together to create several publications since. They have always been a pleasure to work with and help take the pressure of our team.”
Laura Barnett, Head of Communications and Development