Content covers any marketing material that deals with the written word. This could be a blog, wording for a website, a brochure, a flyer, a white paper or an online or offline newsletter. It is important that your content dovetails with the design of what you are delivering, and we deal with that too (see below).
As well as delivering outstanding content and design, our goal is to be easy to deal with and professional in everything we do.
Brochures and Magazines
We have particular experience in producing brochures for the sale of residential property and work with a number of developers and property agents.
We also produce customer magazines. These have exploded in popularity over the past few years. Delivering interesting, relevant content for free to your audience is a fantastic way to promote your brand. These publications are increasingly popular with estate agents but they work for any organisation.
Our latest training course is Article and Blog Writing for Solicitors. Most lawyers are now required to write articles either for their firm’s website or external publications.
Many lawyers struggle with this. They find it hard to come up with ideas for articles and even when they do, the words don't flow freely. They end up wasting valuable time. Worst of all, they don't have the writing skills required to make their articles interesting and relevant to their audience.
The course is designed as an in-house course for up to 10 delegates and lasts two and a half hours. It is suitable for lawyers at all stages of their career, and is especially useful for trainees and newly qualifieds. In it, delegates will learn:
- How to write articles that are targeted at a specific audience
- How to come up with compelling ideas
- How to make their writing more engaging and readable
- How to make writing an enjoyable task rather than a chore
We also offer a Content Marketing and Blogging training course that will help your team deliver a focused content plan, come up with endless story ideas and write compelling copy.
Our training courses are hands on, with plenty of two-way interaction and include group discussions, team and individual exercises. Delegates come away with practical skills they can put into effect immediately.
We can also create a course tailored for your business. Courses can be in-house or we can arrange a venue.
One of the things we hear most often when we work with new clients is that they don't know where to start.
There are so many channels in which to spread your message, how do you know which one is the right one? We run content strategy workshops that help you clarify what your brand represents, what message or story you want to project and how best to do it. This can include:
- creating customer personas
- developing content calendars
- brainstorming content ideas.
The design of your marketing material needs to work hand in hand with the words of your message if it is going to achieve maximum impact in a crowded marketplace. It also has to be in harmony with your brand. Our graphic designers produce creative, original magazines, brochures, newsletters, flyers and more.